Skip to main content

How much capacity does the Vogue challenge have to create a change?

We all have noticed a new viral challenge on social media. People are posting images of themselves on the cover of Vogue. But how did it all start?

Referred to as the #VogueChallenge, it originated on TikTok in mid-May before taking on a new meaning amid widespread Black Lives Matter movements over the past few weeks. The challenge has gone viral on both Twitter and Instagram, where thousands of Black artists and models are creating their own versions of Vogue covers, thus uplifting Black creatives that have been largely neglected by the fashion industry in all these years.

The movement started as a response to the letter Anna Wintour, the editor-in-chief of Vogue since 1988, artistic director for Condé Nast and Vogue's publisher since 2013, sent to employees admitting that “Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators,.. We made mistakes”.

Over the years, Vogue has become synonymous to the fashion industry. Even then, there has been only one Black photographer to shoot a cover in the 127-year history of the publication, and only 21 Black women have appeared on the cover solo, according to Teen Vogue.

But with Wintour’s recent belated acknowledgment of racial disparity in Vogue, brilliant Black creatives are flooding the social media by adopting the iconic Vogue branding imagery. Studio artists, including illustrators and 3-D designers have also joined the cause. They believe that this is a good idea, since it would cut the waste and pollution created by photo shoots and bring in a diverse range of artists that aren’t directly associated with the fashion industry.

Among others, the famous Black artist Texas Isaiah has also seized the moment to highlight intersecting identities as both a queer person and a BIPOC. By placing trans masculine bodies on his rendition of a Vogue cover, he calls for LGBTQ+ representation, envisioning reparations as “hiring Black trans and gender-expansive visual narrators to do the work.”

Some of the artists have given their covers the title Vogue Africa, a magazine that does not currently exist but whose concept Business of Fashion made a case for over two years ago. A Pan-African approach wouldn’t necessarily “deny or reject any individual country or the extraordinary diversity that exists throughout the continent,” as Business of Fashion reasoned. With all the creatives that have surfaced in this Vogue Challenge, the visual proposition for this project is much clearer.

Just because it didn’t happen, doesn’t mean that it never will. The #VogueChallenge has opened new horizons for the black models in the fashion industry. Maybe the day when gender discrimination will be all in the past isn’t far. The Vogue Challenge has been an eye-opener not only for the fashion industry but also for the entire world. Change is only permanent and we hope to see a change in the fashion industry soon.
-Shankhanila Palchowdhury

A graduate student in Journalism and Communications, I am an avid reader, writer, blogger, foodie and movie buff. Based in Kolkata, I am extremely passionate about trekking, travelling, exploring and building new relations every day.


Popular posts from this blog

ONLINE JOURNALISM: and its advantages and disadvantages

The technique of gathering and disseminating news online is known as online journalism. The term "digital journalism" is sometimes used. This is a contemporary style of journalism popular in the current digital era. Unlike traditional journalists, who publish in print or on television, online journalists deliver their editorial content via the Internet. This type of journalism, where facts are reported, generated, and distributed online, has been used by newspaper industries for some time. Since many individuals no longer purchase printed newspapers other than to save them for reference, online journalism is becoming more and more popular.

Aristotle's Theory of Tragedy

Tragedy is an imitation of an action that is grave, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the various kinds appearing in separate parts of the play; in the form of action, not of narrative; with incidents arousing pity and sympathy; with which to carry out the Catharsis of such emotions is dread.

OTT Platform VS Theatre

The majority of internet users are now drawn to OTT platforms. The OTT has significantly improved the entertainment industry's standard of performance in recent years. The majority of people turned to OTT services during Covid-19 since all cinema theatres were closed at the time. These internet platforms appeal to individuals mostly because of their flexibility and high-quality content.