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Career in Digital Marketing

In today’s world people are so much addicted to Internet that everyone prefers to get information through mobile only so different brands came up with a new mode of advertising which is nowadays known as Digital marketing. Digital marketing is defined as an action that is performed with the help of any form of electronic media or social media for the promotion of business, products, services and goods. This is basically an internet-based task that aims at promoting and selling of products or offering services.
Social media plays a significant role in the promotion of products and services of a company. It is one of the marketing ways that gives a wider network of customers and social media enhanced exposure and provides opportunities to connect to a wider network of audience. Interacting with customers on social media, gains important insights and feedback that helps you to enhance your customer, service and products. Social media marketing enables a business to reach to a large customer base on social media channels. This helps in increasing not just the customers but online presence of a business also. Search Engine Marketing is another online marketing technique, using which, a business can buy specified advertisement space. This dedicated space is allocated to a business on the SERP of user. Commonest forms of paid search platforms are Bing Ads, Google AdWords etc. Digital marketing is one of the fastest and most effective ways to promote and advertise a business online and get more customers and leads. Digital marketing is becoming the synonym of marketing. Digital Marketing is effective and productive in relation to its cost, flexibility, campaign tracking, and automation by using search engine marketing, search engine optimization, social media marketing, content marketing, display advertising, video marketing, and email marketing.
Freelancer and website designers can use digital marketing platforms such as own website and freelancing websites to get more clients and projects. Now a days in lock down situation especially many school and teachers uses digital marketing platforms and tools to reach more students worldwide many institutes have shifted to online classes and digital classes. They use Videos/Blog to educate them.

Small garment shop can list their business on Google My Business to help nearby customers can find the business location. A tour agency can run a blog and can use content marketing strategy or blog on the business websites to share travel tips with the potential customers. Product sellers can build e-commerce websites and can sell online by promoting landings pages by using pay per click search engine ads.
Digital marketers can market their services through blogs, websites, eBooks, and videos. A logo designer can market their services through portfolio and websites. Software and application development companies can use social media to market their products and services. If any company or an organisation wants to grow sales quickly it the best way to use Search Engine Marketing and advertise on social media.

There was a time when it takes many years to build a national and international brand. It was so much difficult to share the brand message with the customers. It was very tough to enlight them about the products/services. The only method was the TV, Newspapers and Radio. But due to the evolution in the information technology, it’s possible. Today, almost everyone uses the internet and knows about it. The uses of the internet are different for people. Many uses it to for education and to gain knowledge also, many use it for social networking and many use its political reasons, etc. Whatever the use, but one thing is important is that people using the internet.
-Pallabi Ghosh
Amity University


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